Tufts’ visual identity system is designed to create a consistent, strong university-wide identity. However, the identity is flexible so that it can also reflect the individual character and goals of each school and division. We suggest that you create a distinguishing look for your program using color, typography, illustration and/or photography.
Over time, strong, consistent graphic components become invested with meaning through association with images and ideas. By following this system, we all contribute to the university’s reputation.
For more information about proper use of the Tufts logo, please read the Visual Identity Guide and the university’s name use policy.
The following files are available for download:
1. Tufts logos for print projects
2. Tufts logos for web projects
3. Templates for Tufts letterhead, fax cover sheets and powerpoint presentations
4. School logo treatments for print projects:
- School of Arts and Sciences
- School of Dental Medicine
- School of Engineering
- School of Medicine
- Sackler School
- Tisch College
- Cummings School
- Friedman School
- HNRCA
5. Download school logo treatments for web projects here
Print Projects:
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| Black | Illustrator format (eps) Photoshop format (psd) |
Illustrator format (eps) Photoshop format (psd) |
Illustrator format (eps) Photoshop format (psd) |
| Blue | Illustrator format (eps) Photoshop format (psd) |
Illustrator format (eps) Photoshop format (psd) |
Illustrator format (eps) Photoshop format (psd) |
| White | Illustrator format (eps) Photoshop format (psd) |
Illustrator format (eps) Photoshop format (psd) |
not available |
| Brown and Blue | not available | not available | Illustrator format (eps) Photoshop format (psd) |
Web Projects:
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| When To Use:
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Internally-focused websites (students, faculty, staff)
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Externally-focused websites (applicants, parents, alumni, prospective faculty, neighbors, etc.) |
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| Black | Web format (gif) Photoshop format (psd) |
Web format (gif) Photoshop format (psd) |
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| Blue | Web format (gif) Photoshop format (psd) |
Web format (gif) Photoshop format (psd) |
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| White | Web format (gif) Photoshop format (psd) |
Web format (gif) Photoshop format (psd) |
Word & PowerPoint Templates:
Template for Tufts letterhead
Template for a Tufts fax coversheet
Template for a Tufts PowerPoint presentation
School Lockups:
School of Arts and Sciences |
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| Illustrator | Photoshop | Adobe Acrobat | Word | ||
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eps | psd | jpg | ||
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eps | psd | jpg | ||
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eps | psd | jpg | ||
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eps | psd | jpg | ||
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School of Dental Medicine |
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| Illustrator | Photoshop | Adobe Acrobat | Word | ||
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eps | psd | jpg | ||
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eps | psd | jpg | ||
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eps | psd | jpg | ||
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School of Engineering |
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| Illustrator | Photoshop | Adobe Acrobat | Word | ||
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eps | psd | jpg | ||
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eps | psd | jpg | ||
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School of Medicine |
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| Illustrator | Photoshop | Adobe Acrobat | Word | ||
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eps | psd | jpg | ||
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eps | psd | jpg | ||
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eps | psd | jpg | ||
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eps | psd | jpg | ||
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Sackler School |
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| Illustrator | Photoshop | Adobe Acrobat | Word | ||
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eps | psd | jpg | ||
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eps | psd | jpg | ||
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eps | psd | jpg | ||
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Tisch College |
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| Illustrator | Photoshop | Adobe Acrobat | Word | ||
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eps | psd | jpg | ||
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eps | psd | jpg | ||
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eps | psd | jpg | ||
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eps | psd | jpg | ||
Cummings School |
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| Illustrator | Photoshop | Adobe Acrobat | Word | ||
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eps | psd | jpg | ||
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eps | psd | jpg | ||
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eps | psd | jpg | ||
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eps | psd | jpg | ||
Friedman School |
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| Illustrator | Photoshop | Adobe Acrobat | Word | ||
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eps | psd | jpg | ||
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eps | psd | jpg | ||
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eps | psd | jpg | ||
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eps | psd | jpg | ||
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HNRCA |
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| Illustrator | Photoshop | Adobe Acrobat | Word | TIFF | |
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eps | psd | jpg | tiff | |
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eps | psd | jpg | tiff | |
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eps | psd | jpg | tiff |
